What do Ahrefs DR (Domain Rating) and UR (Url rating) stand for?

Domain rating by Ahref

Domain rating by Ahrefs ' metric shows the strength of a target website's all backlink profiles. DR or domain rating is always measured on a logarithmic scale from zero to a hundred. It describes the strength and authority of the domain as compared to the others. It measures the quality and quantity of backlinks going to the entire domain, while UR rates the links related to the specific pages. On the other hand, these metrics are helpful; it is vital to remember that website does not rank solely due to the backlinks . Sometimes high-ranking of the domain will not turn into traffic.

How is DR calculated?

Check numbers of unique domains that have one dofollow link to the target website

- What are the DR values of these linking domains?
- How many unique domains is a website linked to?
- Some coding and math magic is applied to calculate raw DR scores
- Now it allows the scores from 0-100.

What is UR?

The URL rating shows the power of the page's link profile. It is measured on a scale of 0-100. The bigger number means you have scored higher and the stronger page's link profile is. To calculate the UR of your website , you can put it into site explorer of Ahrefs, and you will get the number for the homepage alone.

Is it similar to Google Page Rank?

In Ahrefs , we use some fundamental PageRank rules to calculate URL Rating - Counts link between pages
- Respects the nofollow attribute
- The damping factor is always there
- A user can crawl the web any time
It is an important factor to know the position of the website.

Why should we use UR?

Any user does not know how PageRank is measured except Google. But, we know that a high UR page tends to rank higher in organic search results. The use of UR will guide you about the correct position of your site.

Conclusion

DR is a domain level metric, and UR is a page-level metric. If a user puts a website into Ahref's Site Explorer, then he can check its UR. He will get the scores of the homepage alone. It is simple to improve the domain authority and page rank , but an SEO can use some effective strategies to boost the website ranking in the search engine results.