What is Google Pigeon Algorithm?

The 

Pigeon algorithm

 with the goal of increasing local listings' ranking in search results. Google Pigeon update affects the local searches and location-based searches. Unlike before the launch of Pigeon, SEO factors are significant while ranking local results. Therefore, local businesses now have to invest more energy and resources in their SEO strategies , both on their site and other sites across the Internet. With the update, Google has come a long way in seeing past misspellings in appearance. So, searching for a company will have no problem with SERP for misspellings.

Significance of Google Pigeon Algorithm Update

- Local searches have been made to better mimic 
- Google's distance measurement tools and maps have also been updated, so local searches have been revised to be more accurate than ever.

- The radius of local search results decreased significantly for those who were physically closer to the search engine . This made it easier for local companies to rank better in their local area of ​​operation.

- Local businesses may have seen an increase in web traffic , and as a result, potential new customers.

- Local directories get better visibility in Google search results, especially for restaurants.

- Yelp listings now appear at the top of search results when using the word Yelp in your search.

- It will provide a superior search for people searching with Google places or Google maps platform
- It has changed the way misspellings and synonyms will be used in defining the search results.

- Google's local search results can become more relevant and more transparent on both desktop and mobile devices

Building on the previous three algorithm updates, Google created Pigeon to give you the local search results you want. These results are accurate and legitimate, not spam. For both search engines and local businesses, Pigeon offers an excellent experience for Google users.